OSOI is a contemporary accessory brand based in Seoul, Korea, known for its modern yet whimsical approach to daily essentials. The name OSOI, meaning “late” or “slow” in Korean, reflects the brand’s philosophy of thoughtful pace, intentional design, and mindful consumption. OSOI creates products that are distinctive, functional, and emotionally resonant — designed not just to be used, but to be felt.

The brand specializes in handbags and accessories that fuse unique shapes, tactile materials, and ergonomic details. OSOI’s designs often feature unexpected silhouettes and playful proportions, yet maintain a refined balance between creativity and utility. Each piece is thoughtfully engineered to offer practical storage, comfortable wearability, and a visual identity that stands out without being ostentatious.