Blue Elephant is a contemporary Korean eyewear brand founded in Seoul, specializing in stylish glasses and sunglasses that reinterpret classic designs with modern sensibilities. The brand is inspired by creativity and collaboration, drawing on influences from 1970s American classics, vintage motifs, and cultural icons to create eyewear that feels both expressive and accessible.

Blue Elephant offers a range of frames—from trend-driven sunglasses to everyday eyeglasses—designed to balance fashion-forward aesthetics with functional wearability. Its original and signature collections incorporate refined details and materials, aiming to deliver quality design with contemporary appeal.

Since its establishment in 2019, Blue Elephant has grown in popularity among younger consumers in Korea and abroad, gaining attention for its approachable price points and design ethos. The brand operates both online and through physical stockists, and continues to expand its presence in international fashion markets.