MOIA is a contemporary Korean fashion brand that blends modern silhouettes with natural sensibilities, creating clothing that integrates seamlessly into everyday life. Inspired by the relaxed charm of Oia, a dreamy village in Greece, MOIA aims to evoke a sense of timeless ease and personal expression through its designs.

The brand values fresh materials and thoughtful construction, placing emphasis on versatile pieces that can be appreciated and worn for years. MOIA’s collections reflect a refined yet approachable aesthetic, with clean lines and subtle details that add depth without overpowering simplicity.

MOIA encourages a lifestyle where clothing is not just functional, but also meaningful—pieces that resonate with individual taste and the rhythms of everyday life. Through its designs, the brand seeks to offer a space for personal style and life experience to intersect, promoting a flexible and expressive way of dressing.

Based in Seoul, Korea, MOIA operates both online and through its showroom spaces, inviting customers to engage with its vision of contemporary fashion that values quality, comfort, and enduring appeal.